C2E2 had seventy thousand attendees last year, guys, a number that puts me firmly into what is this I don’t even mode. I’ve got plenty of time to figure it out, but right now I don’t even have a sense of how to order books for an event of that size. I’ve basically spent no money at all other than the hotel and the actual registration for Starbase Indy because I (deliberately) overordered so much for InConJunction. But… hell, if I sell a book to one percent of the visitors at C2E2 that’s seven hundred books, which is thousands of dollars to print and get to me. My conversion rate for InConJunction, despite how poorly most of us thought that con went, was way more than 1%. Then again, InConJunction wasn’t that big, and I could count on damn near every person at that con walking past me at some point. That’s not going to be the case at C2E2, and I don’t really have much of a way to estimate how many of those folks I even have a theoretical chance to sell books to.
I need folks with con experience. I know I have one Zen master of Zen floating around in my online circle, but if any of the rest of you have any experience with selling things at large conventions and have any particular advice you’d like to give me, I’d love to hear it. Particularly since I don’t have a huge cash reserve floating around right now, so whatever books I do buy are going to have to be put on a credit card, which hopefully will be then paid off with funds from the con. Which, obviously, is going to have an effect on how many I feel comfortable ordering.
So. Yeah. Anybody’s got a way to help me get a handle on how to manage this, feel free to drop me a line.