Briefly, on the sale

Screen Shot 2015-01-12 at 22.14.14Not going into my usual numberwanking on this, just a few bullet points, mostly because I was teaching again today and I’m kinda tired and crabby and shot for other stuff to talk about.  I’d like to promise I won’t mention writing again for a week or so around here but who the hell knows if I’ll hold to that.  You got a poop post yesterday; quit whining.  🙂

  • In general: that went well.  Sales every day, a couple of days down from others (the second and third day of the sale in particular) but it went well.
  • Interestingly, while I haven’t sold a copy of Benevolence Archives in a while, I had seventeen free downloads of that book from Smashwords during the sale.  That’s impressive for that time period, so I’m going to say it was because of the countdown deal.
  • Amazon marketing appears to be literally and entirely useless, but more on this later.
  • Skylights also picked up a new five-star review during the sale, which was gratifying.
  • I also had my first day of more than ten actual sales.  Even my launch days haven’t hit double-digit sales yet, although I’m fairly certain BA 2 will.
  • What did work?  Twitter, believe it or not, and Facebook.  A larger-than-expected number of my sales came about through good old-fashioned schmoozing.  The other interesting thing is that while casting out sales Tweets generally doesn’t get you anywhere, people seem to notice and respond when they’re part of a narrative.  My clickthroughs on my sales Tweets closely track with my actual sales.  I had thought Twitter mostly useless for this; I may have to refine that viewpoint.
  • And, finally, I’ve made some sales today, so the end of the sale didn’t kill my momentum dead for a week, which I’d suspected might happen.  The last day where at least one person didn’t download at least one of my books was January 26th, which is awesome.  Also awesome: one more sale in February will make February a better month than January was, and it’s only the 10th.
  • I will moooostly be going quiet on the marketing front until April, at which point I’ll start ramping up for The Sanctum of the Sphere.  So if you’ve grown tired of my yammering over the last week, I’ll be giving you a break for a while.  🙂

So, yeah.  All told?  I’m pretty pleased with that.  My deepest thanks to anyone who downloaded, shared, RTed, or helped out in any way during the sale.


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6 thoughts on “Briefly, on the sale

  1. Adam Dreece's avatar Adam Dreece

    I always appreciate your insights. Keep intending to post my own. At one point the speed of this authoring treadmill slows down, right? RIGHT?!

    Like

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