Blogwanking 2020

I’m not doing a saleswanking post this year– I had no new releases, and went to no cons, and didn’t really market my books at all or, really, do anything to make people remember I occasionally write fiction other than a handful of haiku and short stories on Patreon, so I’m not even looking up how many books I sold this year. I would be surprised if it ended up being more than a couple dozen.

But the blog?

You’re not going to see these words in this order very often, but: 2020 was a very good year, if only in this one minor respect. The blog, no doubt because everyone was home all the goddamned time, had the best year it’s had since the Great Virality of 2015-16. Check the stats:

68000 page views and 40K visitors are both up from last year, and in fact are both up from any year since 2016, which still benefited from the Syria post; it’s possible that without the big bump from that post this would have been the best year since 2014, which continues to make no mathematical sense. Comments are also up, although Likes are down a bit, which is frankly the least important to me of the various metrics I’m looking at.

Why? Well, to start, I wrote a lot:

Highest total posts since 2016, more than one a day, and there were only a handful of days this year where I didn’t post. More words than any year since 2015, and the second-highest words per post of all time. Ultimately the only gripe I can come up with looking at this is that I’d still like to see a lot more engagement and comments, but I keep hearing about how blogs are dead, so maybe that’s why I don’t get as many comments as I used to, and that 5.8 comments number in 2014 isn’t exactly a hotbed of competing opinions.

Total word count over seven and some change years: 1,181,069, not counting this post. That’s … a lot.

Let’s talk posts next. No secret, because this has been the case for years: a lot of site traffic is driven by my perennial posts, and none of the top 10 posts on the site were written this year. This is just an image, but here’s the overall top 10 posts and the number of hits they got:

None of this makes any sense to me, particularly the fact that the fucking Snowpiercer post is still my second-highest yearly views.

This year’s top 10 posts, in order from highest to lowest traffic, are:

Nothing completely inexplicable in there except maybe for that one Monthly Reads post; I’m not sure why that one post would have done so much better than all the rest of them, and the Christmas Abortion Story post was only written five days ago and is on the list already, which is either a sign that the top 10 posts of this year are really weak or that it’s maybe heading toward blowing up. We’ll see if it keeps showing up next week or not.

Geography? Let’s talk geography. This is this year:

And this is over the life of the blog:

And I gotta be honest, y’all: I look at that and I’m proud of it. My stupid little website isn’t making me any money and it isn’t making me famous, but people from damn near every country on Earth have visited it. I mean, what’s left? North Korea and Turkmenistan, both of which are dictatorships; Svalbard Island, where less than 3,000 people live, and several countries in Africa where I suspect reading Western blogs is not a high priority.

Basically, I feel like I have a chance to land a lucky hit from Svalbard at some point, and the rest of them are probably never happening.

I thought about finishing this post with some goals for next year, and … honestly, I’m dialing back on the entire concept of “goals” right now. My one social media goal is to have more followers on TikTok than on Twitter by the end of next year, and I bet that’ll be the case by the end of this school year. For the blog? I’m going to keep writing; this place has been part of my daily life for over seven years and that’s not changing any time soon. I’d like to see those higher numbers become a trend and not a blip, but I’m not going to break my neck over it.

Seriously, though, if one of you ends up heading to the far north or North Korea at some point, make sure to hit the blog up.

Published by

Luther M. Siler

The author of SKYLIGHTS, THE BENEVOLENCE ARCHIVES and several other books.