Do y’all ever wonder if Beyoncé’s marketing people, like, hate her guts? Her last six albums or whatever have been released with no fanfare and no warning and everybody notices and spends lots of money and they end up topping the charts anyway. Is this always the plan, do you think, or does she have terrible conversations with the marketing team where the team produces a carefully thought-out multi-level marketing and release plan and Bey just goes “Oh, that? I got bored so it came out this morning. It’s #1 on iTunes. But you guys are great, really.”
I probably say this every time I talk about her: I consider myself a pretty big fan of Beyoncé as a person and a musician and a businesswoman and just as a general cultural icon and I’ve nonetheless never been hugely into her music. Here’s the thing, though: I really liked Everything is Love, the album she released last summer (again, out of nowhere) with Jay-Z, and Homecoming, her latest nearly-two-hours-long CD of her 2018 headlining Coachella show is fucking amazing. There are something like forty tracks included; she tends to bounce from song to song pretty rapidly and rarely if ever performs an entire song from start to finish. I thought at first this was going to be annoying but it works– it might help that I honestly don’t know the majority of the songs all that well, so the fact that she’s basically just singing the best parts is all good.
Also all good: the what appears to be an entire fucking marching band complete with a drumline and step team that backs her up for most of the show. There is a documentary included along with the music that I haven’t gotten around to watching yet (and I may not, to be completely honest) but the sonic effect of these guys is really cool and unique. The recording quality for the show is top-notch, as should probably be expected.
So: adjustment to my Current Theory of Beyoncé: her last two releases have been fantastic and I can’t wait for her next one. I’d tell you to go check it out, but statistically you probably already have.