Ye gods, do I hate marketing and everything connected with it. I want to flip a switch that magically makes everyone who might like my book aware of it, and then never have to think about it again.
Here’s a thing I just did. This comic showed up on Penny Arcade today. Then, a few hours later, Gabe followed up on the comic with this post, providing a bit more context and detail. And when I went and looked at the book’s page on Amazon, there are at least a couple of reviews that mention the sex scenes screwing up the tone of the rest of the book.
(Also, she seems to be doing remarkably well for a debut novel for an indie author– “Blue Bedlam Books” doesn’t appear to actually exist. I’m sure sales have spiked today even though Gabe didn’t like her book, but those 80-some-odd reviews had to come from somewhere.)
(Also also, you’re just gonna have to click on the links. It’ll only take a minute to catch up, and you only need to look at the first two. That’s all the context you get; pbbbbt.)
I saw the strip first thing this morning, and it got me thinking. And this is a thing I just did:
@cwgabriel (deep breath) I genuinely think you might like my book. Try the free sample out: http://t.co/RaO7bsxiQU No rasping, promise.
— Luther M. Siler (@nfinitefreetime) July 16, 2014
The thing is, I actually do think Gabe would like The Benevolence Archives. He’s well-known to be a Star Wars fan, he talks about the books a fair amount on the site, and he says right in that post I linked that putting the Millennium Falcon on the cover of your book guarantees a sale. Well, there’s no space ship on the cover of The Benevolence Archives (dammit!) but I gotta feel like if that sort of thing is appealing than my actual cover is going to get a second look out of you.
And just… blech. Argh. I know beyond a shadow of a doubt that that Tweet is gonna get ignored because that’s how Twitter works, and the guy’s got a hundred and fifteen thousand followers so I suspect he gets pretty well inundated in @s and replies and other such nonsense. But I’m practically hyperventilating over here, like I’m harassing the dude or something.
Ugh. Haaaaaate promotion. Hate it.
Tangentially related: As I’ve spent more and more time fucking around on Twitter lately (and talking to celebrities/more well-known writers than me who have no reason to pay attention to my nonsense) I’ve been downloading lots of sample chapters of books and seeing lots of little Tweet-sized promotions for them.
Holy crap is there a lot of terrible stuff out there. And the problem is, most of the time, when I come across this stuff, I’m finding it because it’s people who are following me who I’ve followed back, or who follow me back after I follow them, and it just feels mean to rip their shit apart as it so richly deserves. I may have to start a Tumblr or a second blog or something just to have a place to make fun of terrible indie books, because oh man, some of this stuff.
Then again, somebody’s probably saying that about my book, so… what the hell do I know, right?
(Note: If I have actually talked to you about your book, I am not talking about you here. I promise.)
(Second note: want to really fuck with my head? Buy my book tonight. I haven’t had a sale in a couple of days and I will go completely nuts wondering if Gabe actually bought the thing or not.)
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Hey – I have a Tumblr (under a different name) – great fun at everyone’s expense (only kidding- but lots of geeky goodness.) If you start one, let me know – I will follow!
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Some people are those disgustingly talented types who can walk into a kitchen and make a seven-course gourmet meal out of four days of leftovers and shit you didn’t even know you had in the kitchen.
Others can burn a cold sandwich.
This being said, perhaps there is a market out there for lightly charred PBJ (now that I’m thinking about it, I might have to try it). It might not ever be a winner, but the weirdest things create cult followings.
As for sales, the self pub yahoo group has been bitching lately about Amazon’s sales thingy is jacked up and the numbers aren’t showing any sales, or too few when they crank away at the math or something like that. It’s been going on for about a week or so and Amazon has been stating that there isn’t a problem, but everyone is seeing the same weird-ass declines in their metrics, so it’s a little too sweeping to not be a glitch of some sort.
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You really got me here. I am in the process of self-publishing for the second time (first an ebook of the older novel) then both print and ebook of the new. The thing that’s bothered me most? Your publicity campaign – I could NEVER devote myself so tirelessly (or tiring-ly) to self-promotion. I can see you’ve got it right and it works. So I shall continue to watch and envy, but I’m interested that it hurts you too.
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