As I suspected, no one— and I include myself in this, for the record, I’m not trying to be demeaning– has any idea what an expensive watch looks like, at least not from pictures.

Most people thought watch B was the most expensive.

A tie for the mid-range watch, with some people thinking it was B and the rest choosing C. And finally:

A somewhat more significant majority picked watch A as the cheapest watch.

The truth: none of them are watches at all! Everything is cake.

Nah, not really.

Watch C, the Caliber 0210, is the most expensive watch, retailing at $8400.

Watch A, the Eco-Drive One, is the mid-range-for-our-purposes-but-still-holyshit-expensive watch, at $4750.

… which leaves Watch B, the humble Weekender, as the $236 watch. Which means that the plurality of votes for the most expensive watch went to the least expensive watch, and most people believed that the Eco-Drive One would retail for a price one-twentieth of its actual cost.

Now, I’m cheating just a bit here. We’re just using images, and I have no idea if it would be much more obvious in person that, at least, the Weekender was the cheapest one; I have to assume it would. I deliberately chose three watches that were as similar to each other as possible, too; I can imagine a world where I rerun this experiment using watches that are as different as possible to see if correct answers are more common.

As for the reasons for this little game: I’m annoyed with my current (and second) Apple Watch. I apparently went with a lower grade of glass when I bought the second watch, and at least compared to the first one it’s scratched to hell. I replaced the first watch after several years when the battery stopped consistently getting me through a full day, and this one is starting to head toward that neighborhood in less time, but the first watch was spotless when I got rid of it. There wasn’t a single mark anywhere on the damn thing. Not so much with this one, and I really don’t want to spend $800 on a new watch with the higher-end glass.

Also, I’m tired of being so tethered to devices all the goddamn time, and I’d kind of like a watch I don’t have to charge, which is how I’ve fallen down this current rabbit hole. I’m old enough and I have enough money that I’d like a Nice Watch; I don’t want to just go to Kohl’s and pick some $29 piece of bullshit off of a shelf, but the problem is that watches are proving to be really difficult to shop for on the Internet. You really need to be able to see a watch on your wrist to be able to judge whether you like it, and while Citizen(*) has a cool app that sort of mimics letting you try a watch on virtually, it ends up making everything look awful and so probably doesn’t work the way they want it to.

The other problem is that if I don’t want the aforementioned $29 piece of bullshit from Target or Kohl’s I have to go to an actual Goddamn jewelry shop, most of whom, at least around here, don’t really put their stock on their websites, and (I suspect) don’t really specialize in the $300-500 sweet spot that I arbitrarily-and-kinda-randomly decided my price range was going to be. Plus, clearly, no one can tell the difference between a $236 watch and an $8400 watch, so why would I shell out more than a few C-notes? I need the fucking thing to tell time, not impress people.

Also, every watch I liked on Citizen’s website had people complaining in the reviews that it was hard to read.

Also also, most watch companies appear to top out at 9″ bands. I continue to not believe I have enormous wrists, but I apparently have enormous wrists. I can’t order a single watch from Citizen that I’m confident will fit well. Which means I’m back into stores, which … rinse and repeat.

Style is stupid, is what I’m saying here.

(*) Also more or less chosen randomly, as a known Classy Brand that isn’t, like, fucking Rolex or something.**

(**) Did y’all know Swatch was back???? I’m pretty sure I went to school at least once wearing three Swatch watches at the same time. (***)

*** There is also such a thing as the South Bend Watch Company, which isn’t the original South Bend Watch Company, which was apparently a big deal in the early 1900s. They sell precisely three different watches and each of them costs $599.