On Facebook

UnknownLet’s put the tl;dr of this post right at the beginning: where do y’all stand in terms of how much you’re using Facebook nowadays?  I killed my Clark Kent personal account … a month ago, maybe? and I haven’t missed it a bit.  My usage of Facebook was always pretty idiosyncratic; I never let a post stay on the site for more than a couple of weeks, only rarely uploaded pictures, and damn near never played any of the quizzes or games that are getting them in trouble right now– mostly because I knew good and goddamn well that they were bullshit data-mining schemes from the beginning.  I’ve always hated the site, even when I first set up my account; the only thing keeping me around was a small handful of people who I was basically only in touch with through Facebook, and I made sure most of those few friended Luther before I killed my account.

And right now I’m side-eyeing my author account, hard, and wondering how important it actually is in terms of actual sales and driving traffic to the blog.  The problem is, the answer seems to be “pretty important”:Screen Shot 2018-03-22 at 6.02.49 PM

So here we see that in the last ninety days, Facebook is my #1 referrer out of search engines and WordPress itself.  But it’s not a huge number; I could find a way to make up for 500 hits in a 90-day period if I wanted to commit myself a bit more to bringing traffic levels back up to where they used to be around here.

This is a bit of a bigger deal, though:

Screen Shot 2018-03-22 at 6.03.51 PM

… yeah.  If I look at all my referrers, for the life of the blog, Facebook is #1 with a bullet for driving viral content– in other words, anything that hits big is going to hit big is going to hit big because of Facebook pushing it.  My #1 post in history has thirty-nine thousand Facebook shares.  That’s a big deal!  And it all started with people who have Liked the Luther Siler page spreading that post.  I’m not certain that cutting off that audience is an especially wise move.  I mean, I still have Twitter, but Twitter can’t drive traffic like Facebook can, or at least not in the same ways.

So.  Yeah.  Back to the lede: how are you using Facebook nowadays?  More or less than you used to?  Have you killed your account recently, or are you thinking about it?  Let me know.

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Luther M. Siler

The author of SKYLIGHTS, THE BENEVOLENCE ARCHIVES and several other books.

10 thoughts on “On Facebook

  1. Mine is way too high a percent of the business I do online to cut it out. 60% of my business is a low end estimate, and a lot of those customers/patrons don’t use other social media sites. I just can’t abandon it, if I want to pay bills :/.


  2. Most of my Facebook use is business related. I sell scrapbook kits and scrapbook people are on Facebook. I also use it to talk to friends and family and as a mini-blog sometimes because it’s easier and I’m lazy and Rose Fischer isn’t my real name and they don’t have any of my actual data so they can go blow.

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  3. I’ve been keeping mine – because I do use Facebook in large part to keep in touch with friends and family. I also run most of my nail-stuff business through it.. the author page is hit-and-miss at best right now, but it isn’t completely useless.
    Mostly, dropping Facebook would make it much more challenging for me to connect with my friends. My social life (both online and in-person) pretty well depends on being able to communicate through Facebook.


  4. I … dabbled, about seven years ago, and found nothing that I couldn’t do elsewhere, so I un-dabbled, and have never bothered about it since.

    The question is, how many of those ‘hits’ translate into anything you can use as an author? And how many are just numbers and shadows? How much time and energy do you put in versus what you get back.


  5. Maybe it’s because I’m a millennial and part of the original Facebook college generation, but it’s my primary method of communication for a lot of friends and family. But I don’t post all that often, and I will probably change how I use it in the future, especially now that I have a kid and am concerned about his privacy, too.


  6. I have too many friend/family connections to ever consider leaving.

    However, I run a large progressive political organization and its primary discussion forum is a Facebook group. We’ve talked about moving in the past, but inertia, knowing there’d be some member pushback, and the logistics of setting up a secure forum elsewhere have kept us on Facebook.

    I start beta testing forum setups this weekend. We’re done with keeping all our eggs in Facebook’s basket.


    1. Luther actually has more friends on FB than real me ever had; I was pretty rigorous about pruning the type of people who most folks feel “stuck” with on the site. I’m in a few smaller groups, but generally don’t really participate in them because it requires me to be on Facebook. 🙂


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