A brief #SilerSaturday saleswank 

My Author portal tells me that Skylights’ overall peak yesterday was at #486, which is the best ranking any of my books have ever had, but this was the best screenshot I caught:

  

Subgenre peaks appear to be #5 in Space Exploration and #8 in Science Fiction Adventure.  That’s 293 downloads in a day to get those ranks, with no advertising other than my social media.  My best day ever, and the best month of the year all by itself.  Once I have a day for Sanctum (next week) to get a baseline, I may experiment with ads.  Or maybe not.

Thank you, everyone.  I genuinely appreciate it.

Saleswanking the first #SilerSaturday

tl51X7vJ8S0SL._SX373_BO1,204,203,200_;dr version: That didn’t go poorly at all.

Slightly longer tl;dr version: Best free day in a while, followed by the best sales day in, also, a while.

Longer version, with numbers:  49 free downloads on the first day, two of which were not through Amazon for various reasons.  5 free downloads on the second day, because Amazon never actually keeps these things to a single calendar day and I’m not sure what time zone they’re actually on anyway.  Seven sales the second day, all of Benevolence Archives, and one new five-star review.  Also, I had my thousandth book download of the year.

All of that’s good.

We topped out at #4 in subgenre:

Screen Shot 2015-09-12 at 8.01.08 PM

There was one more update where we were at #28 in Space Opera and maybe the 4100s somewhere overall, but the best ranking didn’t move from this.  The interesting thing:  I’ve been at fourth place in Anthologies and Short Stories before, during my birthday free day in 2014.  And that day it took a hundred downloads to reach #4 instead of the probably low 40s that it took this time.  Conveniently, July 5th 2014 was also a Saturday, so I’m not comparing across days of the week.  I ended up with exactly 200 downloads that day with more or less exactly the same amount and style of promotion for the free day– a couple of blog posts and tweeting about it once an hour or so, and it got me four times the downloads for the same amount of trouble.

My reach on social media, incidentally, is way longer now than it was back then.  What does this tell me?  It tells me that Amazon is a lot busier in July than it is in September.  This fits with previous anecdotal evidence, but it’s nice to have some confirmation.

What I’ll be looking for this week: I’m crossing my fingers to see if I get some movement from The Sanctum of the Sphere, now that 40 more people have Benevolence Archives.  A sale or two on Skylights would be nice too but it’s not a sequel so I wouldn’t necessarily expect it.  I was kind of hoping to get a Searching for Malumba preorder or two, too, but it didn’t happen.

Next weekend, Skylights, which has never been free before.  It’ll be real interesting to see how it does.

August #saleswanking (Holy crap does that suck edition)

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So, how exactly do you spell the sound you make when you noisily and deliberately clear your throat and then spit an enormous loogie onto the ground?  Because I’m in serious need of some onomatopoeia here.  May as well rip off the Band-Aid; worst month since March, and by some metrics the worst month of the year– in fact, August was so shitty of a month for book sales that it has actually and literally managed to make previous months worse than they were before.

That’s impressive.

One tiny silver lining:  Benevolence Archives, Vol. 1 had a solid month on Smashwords— not a good month, but not one I can really complain about.  All of my books are on Smashwords (and, with that, iBooks and Barnes and Noble and Kobo and all the rest) and combined they sold bupkis through all of those vendors, making me wonder if anyone but me actually ever buys books from the iBookstore.  Total Amazon sales?  Six.  Three BA 1, two Sanctum, and one lonely-ass copy of Skylights.  Total print sales for the month: 0.  Total zero days for the month of August, after only having had one in the previous three months?  Five, including two in a row at one point.

Fuuuuucccckkkkk.

Okay, I get it, no one reads in August, and August was my worst month last year, too.  But damn.  And that’s not even the worst news of the month.  That honor goes to OpenBooks, which “recalculated how we count downloads” this month and promptly saw everyone’s downloads fall straight into the toilet.  In July I had a hundred and seventy downloads of BA 1, supposedly, and in August I had 42, none of which happened after the 19th and only four of which happened after the sixth.

So… are your numbers now crap, or are your numbers previously crap?  And how alarmed should I be that sitewide metrics used to be posted on literally every page at OpenBooks and now they can’t be found anywhere any longer?  That tells me something, and it doesn’t tell me anything good– and I’ve logged four hundred and seventy downloads through OpenBooks in 2015.  Were those actually to anyone?  Did they happen?  That’s a solid third of my downloads for the year and now I’m not sure if they were all phantoms or not.

This does not make me happy.

Hell, I even tried an Amazon sale for a few days and it really didn’t get me much of anywhere.  I got a few sales out of it, but one of the 0 days was during the sale.  I may have to go crawling back to Prime after all, and that does not make me happy, but shit has cratered since leaving, and while I do like the idea of my books being available in all markets it doesn’t seem to have actually helped me any.

Bah.  I need to come up with something clever for September, dammit.  I can’t have two months like this in a row, and right now I can’t even count on those 45 from OpenBooks showing back up again, so I’m looking at hands down the worst month of the year in September unless things improve.  I should get a little boost when Malumba launches but right now that’s late October if I spend the rest of this week completely on my game.  We’ll see.  Until then, though?  I need an idea.

July Saleswanking

Spreadsheet of dooooom!  Clicky for legible, if you’re so inclined.

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So, for perspective’s sake, July 2014 had thirteen sales.  So 240 is better.  Best month ever, in fact; first one to break 200 downloads, and that by a decent margin.  And that’s even with my first 0 day in, like, two months!  It’s even still a record if I completely discount the sales from during InConJunction, which is kind of insane.  Hell, even if I don’t count the vaguely ridiculous 170 I got from openbooks.com, there’s still 70 spread out everywhere else.  At this rate I should break 1000 for the year sometime in August unless I crater next month.  Which hopefully won’t happen.

If I’ve got a complaint (and “complaint” isn’t really the right word) it’s that the lion’s share of my downloads are still not making me anything.  I had 170 from OB and another 38 (which also represents a record) from Smashwords, all of which were from Benevolence Archives.  Meaning that of the 240 only 32 actually involved money changing hands– not even fifteen percent.   The plan has always been that eventually the folks downloading BA for free will come looking for my other books– and the other big thing this month is that everything is available on Smashwords now, so it’s easier to find my nonfree books than it was in June.  (Sanctum still hasn’t popped on the other sites; I’m still trying to iron out some issues with the table of contents, but that should be fixed in the next couple of days.)

It’ll be interesting to see if I get some sales through Smashwords this month; historically that hasn’t worked very well.  Amazon’s been basically a dead zone all month, with a total of eight sales.

Actually, one more minor disappointment; I figured putting BA 1 into print would pick up at least a handful of sales and it hasn’t.  That one sale was to me.  But it’s in print so that I have it available at conventions, so… whatever.  I’ll live.

Oh: as an experiment, I dropped $30 or $35 into a Twitter promotion on my birthday and it got me nothing.  Lesson learned: never do that again.

Onward and upward, y’all.  We’ll see if I can beat some more records in August.

Saleswanking and statistical nerdery, May 2015

TL;DR version: May was a damn good month.

First, the Spreadsheet of Doom for the last 3 months, in illegible mode.  Click to make this into something you can read:

Screen Shot 2015-05-31 at 8.23.38 PMNow, even in its current unreadable state, you should be able to perceive some good news. Red days are days where I had no sales– and remember, a “sale” is a download regardless of whether I got paid for it.  The last day I had zero downloads of one of my books was April 19th.  I had zero no-sale days in May, which is fantastic.  And unprecedented.  That’s never happened before.  Hell, I only had four days in May that didn’t feature multiple sales.

I had a total of 175 sales in the month of May.  The majority of those were for Benevolence Archives, Vol. 1, which is free everywhere but Amazon– a total of 105.  73 of those were through OpenBooks.com, which I’ll need to devote a longer post to later, and which is currently my most active vendor.  The amazing thing is that even if you cut the OpenBooks sales entirely out of the total I still tied my best month of 2015.  The Sanctum of the Sphere  had 39 sales, and Skylights had 31.  My best day was, unsurprisingly, May 9th, which was the day of the signing.  I had 52 sales across all of my vendors.  Again, though, a testament to the strength of the month: you can delete all 52 of those and I’m still way over where I was in April.

I do not expect to hit 175 in June, although I’m probably going to do an end-of-the-school-year sale of some sort, so who knows.  July will be interesting as I’ve got a three-day con in Indianapolis that I’ll be attending.  We’ll see how well it goes.

But yeah.  I’m ecstatic at how the month went.


I spent the last couple of weeks trying to push my Twitter following again.  I think I’ve decided to get up to 10K and then spend at least a month or two sitting back and monitoring activity levels before trying to fiddle with it again.  I discovered that Twitter’s mucking about with their Analytics page again, and not in an entirely positive way, although some of the stuff is okay.  But check this nonsense out:

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Um.

Where the hell’s the X-axis, Twitter?  Is that daily?  Monthly?  Hourly?  What the shit?  This is no way to do a bar graph.  And while we’re at it, what in the blazing hell does “Ethnic Explorers” mean?

Problematic, right?  No math teacher would allow that graph to see the light of day.  It gets worse.  I use Crowdfire to control my various additions and deletions, and it recently prompted me to download a companion app called Stats.  Which I did.  And which gave me this:

IMG_2592That’s no axis at all.  Those are literally just weird little lines that don’t mean anything.  Now, if I click on any of those icons, I can drill down and get slightly more specific data, but there are still weird, contextless line graphs that provide absolutely no useful information of any kind.  Okay, my follows are up 268%.  From what?

Dreece’s line, by the way, has got to be wrong– he’s also showing no unfollowers for the last seven days and I don’t believe for a second that anyone’s account has that little churn.  Dude’s got nearly 3000 followers.  Something changed last week.

So, yeah.  A step in the right direction, sorta, maybe, but Jesus, people, take some stats classes.

April sales blogwanking, and some thoughts on presales

The next installment of the Spreadsheet of Doom! for April.  As always, click for something that’s remotely readable, and I hope you have a big monitor or good eyes:

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April was a real real real good month, relatively speaking, and the amazing thing is it would have been a real good month even if I hadn’t launched a new book.  My previous best month was February, which got to 72 sales with the help of a Kindle countdown deal.  April had 102 sales without the Kindle countdown, which makes me super happy.  My best market continues to be OpenBooks.com, which brought me 46 downloads of Benevolence Archives, Vol. 1.  The book continues to be top-10 in its genre there, although it’s lost its #1 ranking, which makes me sad. It’s #15 in all fiction ebooks right now.  That’s awesome.

Interesting fact: Skylights sold more copies in print than in ebook form.  Then again, I hope May will see both of my print books doing that, since I have the signing.  Second interesting fact: only four days in all of April with no sales.  That’s fantastic.  

As far as presales: The Sanctum of the Sphere ended up doing about exactly as well as Skylights did on launch, but with one interesting caveat: I had eight presales for the book.  All but one of them actually downloaded on the 27th, and one of them downloaded on the 28th.  I didn’t sell a single digital copy on the 28th that hadn’t been presold.  That sounds like a complaint.  It’s not, although it was an enormous surprise.  What it means is that I basically convinced literally everybody who might have bought my book on launch day to preorder it– which says good things about my ability to push preorders and slightly less good things about my ability to drive sales in general.  Eight sales of anything in a day is a big deal for me, so I’m happy with it– as of right now, combining print and digital sales, Sanctum has moved 13 copies, which I’m fairly happy with for a book that’s only been out for five days.

I had initially thought that pre-sales didn’t affect day-of-release sales rank, but it turns out that that’s not the case, it’s just that Amazon takes its time to update it, since Sanctum abruptly jumped into the 50,000 range sometime on the 29th.  They claim to update sales data hourly; that may be true for high-selling books but definitely isn’t true for the long-tail items.

This will be a big week, as Tuesday is May the 4th, Star Wars Day, and the signing is a week from today.  I haven’t decided exactly what I’m doing for SWD but I’ll be doing something, and hopefully the signing is going to be hugely successful and not a giant waste of money.

We’ll see.  April was great, but hopefully May will be even better.

First quarter book saleswanking

Behold, the Spreadsheet of Doom!  Clicking to enlarge is basically your only option.

Screen Shot 2015-03-31 at 5.23.02 PMI’m borrowing the quarterly roundup idea from Gene’O here; I’m doing book sales today and will do site traffic sometime later this week.  As always, I’m not bragging (because tons of people do way, WAY better than this) or whining (because tons of people don’t do this well,) I’m presenting the information so that people who find it useful or interesting can look at it.  I figure that I would find this really interesting if someone else posted it, so surely someone will find it interesting when I do.

Note, as always, that I’m going to be using the word “sales” a lot; as far as I’m concerned any download of my books is a sale even if it’s a free book.  I have not made a lot of money this month, especially since a number of my Skylights sales were KOLL sales and I don’t even know the payout for that right now.  I’m not worried about it.

tl;dr version: I’m pretty pleased with myself at the moment.

Some things about March:

  • I’m currently three books shy of tying January’s sales.  As it is still March 31 for several hours it’s not unimaginable that I might tie it, but it doesn’t feel likely.  I’d have to have the best day of the month two days in a row to pull off a tie.
  • March featured my longest string of days without a no-sale day since I started paying attention, from the eighteenth to the 28th.  The 29th was a no-sale day, but the 30th was the best day of the month.
  • March also featured my longest string of multiple-sales days since I started paying attention, from the 21st to the 27th.
  • Probably related, March had the fewest 0-sale days since I started paying attention, at 7.

Skylights sales were a little disappointing this month; 7 ebooks and one print sale.  The story this month was Benevolence Archives, which clocked 45 downloads between Amazon, Smashwords and OpenBooks.com.  Actually, the real story of the month is OpenBooks.com– not only did BA 1 move 26 copies there in March after a total of four in January and February, it’s currently the top-selling science fiction book on the site and #10 in all fiction books.  Now, granted, the site’s new, but that’s still awesome.  Sales are down at Smashwords, but that’s probably because as I’ve noticed momentum over at OpenBooks I’ve been shifting my promotion over there accordingly.

Actually, this might be why Skylights is a bit down as well– with The Sanctum of the Sphere hitting next month, I’ve been pushing BA 1 harder than Skylights anyway.  Preorders will show up with first sales next month; I can’t really calibrate how I feel about pre-order numbers until I see first-day sales.  We’ll see what happens.

As far as the quarterly numbers:

  • In all of 2014, starting when BA 1 came out in May, I sold 477 copies of Benevolence Archives and 47 copies of Skylights.
  • In the first quarter of 2015 I’ve sold 119 copies of Benevolence Archives and 63 copies of Skylights, and those 119 copies of BA were without the benefit of any free promotions at Amazon.  Nearly half of the 477 downloads at Amazon were in a single day.
  • There have been 90 days in 2015 so far, meaning that I’m averaging nearly exactly 2 sales a day.  I was hoping to average one sale a day in 2015.  I’m quite happy with that number.
  • This means that, total, I’ve sold 596 copies of Benevolence Archives and 110 copies of Skylights.  I feel like that’s pretty damn good for someone who was a total unknown less than a year ago.  Could it be better?  Sure.  But once Sanctum comes out, I’m going to start doing signings.  So April and May are going to be real interesting.

Feel free to ask questions, if you’ve got them.

 

Sunday #saleswanking: February

Man, but this was an uneven month.  This will be entirely unreadable if you don’t click on it:

Screen Shot 2015-03-01 at 8.39.02 AMOn the plus side: 73 downloads, which is about 20 more than last month, and with fewer days in February besides.  Also on the plus side: Feb. 7th was the first day I have ever gotten a double-digit number of people to pay me for stuff I wrote, which was a nice little barrier to break through.  Another milestone: a streak of seventeen days, going back into January, with no 0 sale days.  That’s great.

“Sales” at Smashwords also went pretty well– that three-day streak of five downloads a day was especially gratifying.  I also found out I had some movement at OpenBooks, and even made some money off of it.  Note that they’re currently in closed beta; I don’t know if you can get in without registering yet.  I’ll tell y’all more about them once the beta actually ends.

Not-so-good stuff: even without clicking you can probably see all the red on the back half of the month.  The back part of January and the first part of February were fantastic; the back half of February, not so much, and I’m currently on a three-day slide with nothing happening.  So blech.  Also, no sales of the print edition of Skylights, which is disappointing but really not surprising.  I suspect for me print sales are going to be mostly a vanity project for a while, although I’m starting to ramp up for my first signing event and those sales will appear on here when they happen.

On to March!  Hopefully the overall upward trajectory will continue.