
I’ve talked about Importin’ Joe’s Coffee around here at least a couple of times– they are a local small business that is somehow also an Ethiopian coffee company. They first came across my radar when they delivered a bunch of coffee to my school a few years ago, and every so often they send me an email at exactly the right time and I order some more coffee.
This happened last week, and I didn’t realize until after the coffee had been delivered that I’d inadvertently ordered whole bean coffee rather than pre-ground. And since the only way I solve problems nowadays is by throwing money at them, rather than tossing the unusable $15 bag of imported Ethiopian coffee or, God forbid, attempting to return it, I spent $80 on a coffee grinder.
A secret about me, or maybe I just think it’s a secret and it’s been completely obvious to everyone who has ever known me: I would like to be a snob about something. Something. I don’t care what. I want there to be something where my tastes are refined and classy and shit, and I turn my nose up at the lesser versions of, I dunno, whatever that thing might be.
I don’t drink alcohol, so that leaves out whiskey and wine. I don’t smoke, which eliminates cigars. I cannot convince myself that clothes are important enough to start dressing like a fancy person. And I’ve got to admit that part of the attraction about buying a coffee grinder– and not some cheapass $20 coffee grinder, no, it’s mid-range or nothing for this guy– was that fresh-ground coffee beans are supposed to be a lot better than pre-ground. And, like, I thought that was supposed to be an obvious difference? I already know to avoid instant coffee like the plague, but I think everyone kind of knows that already, and the simple fact is that since I became a coffee drinker in 2015 or so, if instant is all the coffee that’s available, fuck it, I’m drinking instant. My tenure at the furniture store proved that. Shit, I already drink my coffee black, and that’s pretentious enough, right? Let’s go to the next level!
Y’all, I absolutely cannot tell the fucking difference between fresh-ground coffee and pre-ground coffee. I can barely tell the difference between the different coffees we have in the house. I mean, I can; the Meijer house brand’s “Michigan Cherry” flavor smells strongly of cherries and I suppose kinda tastes like them, too? I like chicory? But the particular Importin’ Joe’s coffee I ordered claims to have “tasting notes” of fudge, toasted caramel, and cherry “on the back end,” and I literally do not know what the fuck any of that means. It tastes like coffee. It doesn’t taste burned like Starbucks coffee does, which registers in my head as “good coffee.” I ground the beans for the Michigan Cherry for the last couple of mornings and I can’t taste any difference. I happened to be at the grocery tonight and picked up some Colombian coffee, because Colombia. But my wife is going to do a blind taste test on me this weekend, and I’m gonna lose it, and I’m gonna lose it so, so badly.
Is there a way to train yourself for this shit? I don’t smoke, again, which would make me think I’d be able to identify basic flavors, but I’ve got nothing over here, and I wanna be a damn coffee snob. Somebody help me. Surely if I can train myself to like black coffee I can figure out how to identify a “note” of “toasted caramel,” right?